The Spectatorship of the "Affiche Illustrée" and the Modern City of Paris, 1880-1900

As a response to Susan Sontag's writing on the poster, this essay analyses the phenomenon of the French 'pictorial' publicity poster, which developed in coccert with a specific type of spectatorship delineated in contemporary poster criticism as linked to the city of Paris at the end...

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Bibliographic Details
Published in:Journal of design history 2012-03, Vol.25 (1), p.11-31
Main Author: Carter, Karen L.
Format: Article
Language:English
Subjects:
Colors
Cultural history
Design
Graphic design
Graphics
Literary criticism
Political posters
Printing
Online Access:Get full text
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Summary:As a response to Susan Sontag's writing on the poster, this essay analyses the phenomenon of the French 'pictorial' publicity poster, which developed in coccert with a specific type of spectatorship delineated in contemporary poster criticism as linked to the city of Paris at the end of the nineteenth century. By comparing the collective reading of political placards and announcements in the early modern period to the hurried viewing of illustrating publicity posters at the dawn of the consumer economy, this essay contextualizes poster's spectatorship as dependent upon its conditions of public display in Paris the city's renovation and rationalization under Haussmannization.
ISSN:0952-4649
1741-7279
DOI:10.1093/jdh/epr044