Socio-political aspect of diffuse social inclusion of cultural and educational content: study on the project Download and Use of TV Camera

Study about the Baixe e Use project, from TV Camara, which intends to analyze how the production, use, dissemination and feedback of cultural and educational audiovisual contents occur between a legislative public broadcaster and a segment of society, the school and academic community. Can the appro...

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Bibliographic Details
Published in:Sociedade e estado 2014-09, Vol.29 (3), p.867-894
Main Authors: de BARROS, Antonio Teixeira, MENEGUIN, Ana Marusia Pinheiro Lima
Format: Article
Language:Portuguese
Subjects:
Appropriation
Audiences
Banking
Civil Society
Content Analysis
Politics
Production
Programming (Broadcast)
Public Schools
Research Methodology
Social Closure
Television
Television Viewing
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Summary:Study about the Baixe e Use project, from TV Camara, which intends to analyze how the production, use, dissemination and feedback of cultural and educational audiovisual contents occur between a legislative public broadcaster and a segment of society, the school and academic community. Can the appropriation of television products give rise to a new public, beyond the conventional concept of audience? How can this kind of initiative enable the social inclusion of cultural and educational content? How can a public broadcaster with focus on political and legislative content contribute to offer cultural contents to civic life? Those are the main issues discussed from the data collected. The methodology includes bibliographic and documental research and content analysis. Data are compiled using Google Analytics tools and the 'Fale Conosco' system ('Contact us') from the TV Camara website. The conclusion points to the possible interfaces between TV and school, politics and education, storytelling and technology. Moreover, we highlight the peripheral place that the bank contents of Download and Use occupies in the general scenario of the station's TV programming, which focuses on institutional promotion scope on legislative and parliamentary activities. Adapted from the source document.
ISSN:0102-6992
DOI:10.1590/S0102-69922014000300010