Leading lights: Keith Weed - Chief marketing and communications officer, Unilever

There are 700 words here, but Keith Weed, chief marketing and communications officer, Unilever, could speak them in less than a minute. Anyone who has met him will tell you that Weed is a man who talks fast, but only because he thinks and acts fast. Not content with helping turn many of Unilever...

Full description

Saved in:
Bibliographic Details
Published in:Marketing (London) 2015-12, p.84-84
Main Author: Hornby, Johnny
Format: Magazinearticle
Language:English
Subjects:
Brands
Company business management
Executives
Food and beverage production/distribution software
Food industry
Management
Marketing
Marketing executives
Multinational corporations
Officials and employees
Reputation management
Restaurants
Supermarkets
Weed, Keith
Welch, Carol
Williams, Barry
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:There are 700 words here, but Keith Weed, chief marketing and communications officer, Unilever, could speak them in less than a minute. Anyone who has met him will tell you that Weed is a man who talks fast, but only because he thinks and acts fast. Not content with helping turn many of Unilever's consumer brands into de facto case studies for their respective sectors, he is now well on his way to transforming the Unilever marque into a power brand in its own right. Weed is one of a dying breed of 'company men', a veteran of 32 years in the Unilever marketing department. By rights he should have his feet up by now, comfortably ensconced in a pair of his amazing Technicolor dreamsocks, (thoughtfully teamed with sports jacket of matching hue), resting them on the end of a laurel-laden gondola. He sincerely believes that enlightened consumerism is how we will connect with today's millennials and genuinely champions his brands' pursuit of purpose.
ISSN:0025-3650