The Role of Services Branding on Supply Chain Management

In the business world, brand value is considered as an important intangible asset for organizations. Gaining more market share and customer satisfaction is purpose of study supply chain management. Statistics population includes experts of municipal services of Tehran city. Due to exploratory of the...

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Bibliographic Details
Published in:Indian journal of science and technology 2015-08, Vol.8 (18), p.1-1
Main Authors: Sadeghi, Mohammad, Moshabaki Esfahani, Asghar, Azad, Naser
Format: Article
Language:English
Subjects:
Business
Hypotheses
Management
Mathematical models
Quality
Statistics
Supply chains
Surveys
Online Access:Get full text
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Summary:In the business world, brand value is considered as an important intangible asset for organizations. Gaining more market share and customer satisfaction is purpose of study supply chain management. Statistics population includes experts of municipal services of Tehran city. Due to exploratory of the questions of questionnaire, factor analysis method was used by SPSS. Structural model designed based on these factors by SEM technique by AMOS. In addition, t-test was used to confirm exploratory hypotheses. According to results of this research, services branding impacts on supply chain management significantly and all of hypotheses were confirmed by t-test. Reliability with important factor = 1.037 has the most grade, orientation is second, knowledge level is third, responsibility is fourth, communication tools is fifth, making value process is sixth and public relations with important factor = 0.868 has the lowest grade in measuring supply chain management. This model is result of library studies and analysis questionnaires that were filled by experts.
ISSN:0974-6846
0974-5645
DOI:10.17485/ijst/2015/v8i18/76708