Location models and GIS tools for retail site location

Competitive location models and GIS are combined to build decision-aid tools in a franchise distribution system when a single facility has to be located in a continuous space. Several objectives are involved, which are sometimes in conflict, and a certain equilibrium among these objectives is desira...

Full description

Saved in:
Bibliographic Details
Published in:Applied geography (Sevenoaks) 2012-11, Vol.35 (1-2), p.12-22
Main Authors: Suárez-Vega, Rafael, Santos-Peñate, Dolores R., Dorta-González, Pablo
Format: Article
Language:English
Subjects:
Cannibalization
Competitive location
Construction equipment
Continuous space
Decision making
Forbidden regions
Franchise
Franchises
Geographic information systems
Geography
GIS
Markets
Position (location)
Satellite navigation systems
Visualization
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Competitive location models and GIS are combined to build decision-aid tools in a franchise distribution system when a single facility has to be located in a continuous space. Several objectives are involved, which are sometimes in conflict, and a certain equilibrium among these objectives is desirable. Competitive location models are used to represent the interrelationships among decision makers, and GIS tools are designed to provide both a map representing market share and a map showing the cannibalization effect. These tools allow the incorporation of forbidden regions and other restrictions and visualization of the effects produced by the opening of a new facility. ► We calculate the market share obtained by a Firm when it expands the number of stores and other firms operates in the market. ► We calculate the effect of the cannibalization due to the entry of the new store. ► We represent both market share and cannibalization by mean maps. ► We use the maps for finding the locations that optimize maximize market share or minimize the cannibalization. ► We obtain a map that combines both objectives in order to find the location that best fit the firm policy.
ISSN:0143-6228
1873-7730
DOI:10.1016/j.apgeog.2012.04.009