Measuring traveler involvement in urban public transport services: The case of Kaohsiung

The city of Kaohsiung has been urgently reducing its rates of ownership and usage of privately owned motor vehicles. The most important strategy undertaken thus far has been to build mass rapid transit systems. This study aims to apply the Involvement Theory to construct an inventory to measure leve...

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Bibliographic Details
Published in:Transport policy 2010-11, Vol.17 (6), p.444-453
Main Authors: Hung Wei, Chien, Yuan Kao, Chen
Format: Article
Language:English
Subjects:
Construction
Inventories
Involvement Theory
Kaohsiung Mass Rapid Transit (KMRT)
Market segmentation
Marketing
Ownership
Public transport
Public transport Involvement Theory Service Kaohsiung Mass Rapid Transit (KMRT) Market segmentation
Rapid transit systems
Service
Stockpiling
Strategy
Transport
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Summary:The city of Kaohsiung has been urgently reducing its rates of ownership and usage of privately owned motor vehicles. The most important strategy undertaken thus far has been to build mass rapid transit systems. This study aims to apply the Involvement Theory to construct an inventory to measure level of travelers’ involvement in public transport services. The results indicate that the number of low involvement travelers is the critical factor that determines whether the new public transport system can effectively operate. They also provide authorities with precise marketing strategies targeting different groups in order to allow the new public transport systems to sufficiently meet public needs.
ISSN:0967-070X
1879-310X
DOI:10.1016/j.tranpol.2010.04.011