Personas to Guide Understanding Traditions of Gay Men Living With HIV Who Smoke

Gay men living with HIV (GMLWH) who smoke are less responsive to generalized smoking reduction and cessation (SRC) programs than heterosexual persons. This study explored perspectives of GMLWH during the design of a web-based SRC intervention. Participatory design techniques were used to guide the c...

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Bibliographic Details
Published in:Qualitative health research 2016-01, Vol.26 (1), p.41-54
Main Authors: Phillips, J. Craig, Rowsell, Derek J., Boomer, Jack, Kwon, Jae-Yung, Currie, Leanne M.
Format: Article
Language:English
Subjects:
Adaptation, Psychological
Anthropology, Cultural
British Columbia
Cessation
Coding
Computer based
Cultural differences
Empathy
Gays & lesbians
Health Promotion - methods
Health technology assessment
HIV
HIV Infections - psychology
Homosexuality
Homosexuality, Male - psychology
Human immunodeficiency virus
Humans
Identity
Internet
Intervention
Male
Men
Smoking
Smoking - psychology
Smoking cessation
Smoking Prevention
Social identity
Stereotyping
Stress, Psychological - psychology
Traditions
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Summary:Gay men living with HIV (GMLWH) who smoke are less responsive to generalized smoking reduction and cessation (SRC) programs than heterosexual persons. This study explored perspectives of GMLWH during the design of a web-based SRC intervention. Participatory design techniques were used to guide the creation of personas that are composite representations of a person who would use the web-based SRC intervention. Researcher-participants (n = 13) created all data. Data analysis involved thematic coding drawing from an ethnographic perspective. Thematic analysis revealed seven intersecting themes related to SRC among participants, and an overarching theme navigating life. Concepts drawn from our ethnographic approach highlight cultural differences between GMLWH and mainstream society. Personas offer a mechanism for interpreting experiences and traditions of GMLWH. SRC interventions with GMLWH must address their social realities that include tools for navigating life, disease, and social identity.
ISSN:1049-7323
1552-7557
DOI:10.1177/1049732315581614