Crowding, satiation, and saturation: The days of television series' lives

The performance of firms depends not just on the structure of the industries in which they compete but also on their relative positioning within those industries, in terms of operating within particular niches. We propose that demand for these niches depends endogenously on the historical ecology of...

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Bibliographic Details
Published in:Strategic management journal 2016-03, Vol.37 (3), p.565-585
Main Authors: Barroso, Alicia, Giarratana, Marco S., Reis, Samira, Sorenson, Olav
Format: Article
Language:English
Subjects:
Cancellations
categories
Competition
niches
product demography
saturation
Television programs
United States
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Summary:The performance of firms depends not just on the structure of the industries in which they compete but also on their relative positioning within those industries, in terms of operating within particular niches. We propose that demand for these niches depends endogenously on the historical ecology of the products offered: Niches become saturated—reduced in their ability to support products—as a large number of previous offerings allows the audience to satisfy its desire for products of a particular type. Analyzing the survival rates of television series aired in the United States from 1946 to 2003, we found that the survival rates of future entrants fell with the extensiveness of recent offerings in the niche, and that the negative association between crowding and survival also weakened with this saturation.
ISSN:0143-2095
1097-0266
DOI:10.1002/smj.2345