Lead by example: should sport take a stand against brands of unhealthy consumption?

Highlights • Brands of unhealthy food and drink use sport to market their products. • Brands of unhealthy food and drink use sport to target young people. • Through association, sport is used to foster favourable perceptions of brands.

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Bibliographic Details
Published in:Public health (London) 2016-05, Vol.134, p.117-119
Main Authors: Flint, S.W, Peake, R
Format: Article
Language:English
Subjects:
Diet - adverse effects
Diet - psychology
Healthy Diet - psychology
Humans
Infectious Disease
Internal Medicine
Marketing
Sports
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Description
Summary:Highlights • Brands of unhealthy food and drink use sport to market their products. • Brands of unhealthy food and drink use sport to target young people. • Through association, sport is used to foster favourable perceptions of brands.
ISSN:0033-3506
1476-5616
DOI:10.1016/j.puhe.2015.12.011