Implicit and explicit attitudes towards conventional and complementary and alternative medicine treatments: Introduction of an Implicit Association Test

This study examined associations between anticipated future health behaviour and participants’ attitudes. Three Implicit Association Tests were developed to assess safety, efficacy and overall attitude. They were used to examine preference associations between conventional versus complementary and a...

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Bibliographic Details
Published in:Journal of health psychology 2016-06, Vol.21 (6), p.927-933
Main Authors: Green, James A, Hohmann, Cynthia, Lister, Kelsi, Albertyn, Riani, Bradshaw, Renee, Johnson, Christine
Format: Article
Language:English
Subjects:
Adolescent
Adult
Alternative medicine
Attitude
Attitude to Health
Attitudes
Complementary Therapies - psychology
Efficacy
Expectations
Female
Health Behavior
Humans
Implicit beliefs
Male
Middle Aged
Motivation
Patient Preference - statistics & numerical data
Surveys and Questionnaires
Tests
Young Adult
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Summary:This study examined associations between anticipated future health behaviour and participants’ attitudes. Three Implicit Association Tests were developed to assess safety, efficacy and overall attitude. They were used to examine preference associations between conventional versus complementary and alternative medicine among 186 participants. A structural equation model suggested only a single implicit association, rather than three separate domains. However, this single implicit association predicted additional variance in anticipated future use of complementary and alternative medicine beyond explicit. Implicit measures should give further insight into motivation for complementary and alternative medicine use.
ISSN:1359-1053
1461-7277
DOI:10.1177/1359105314542818