Green space branding in Denmark in an era of neoliberal governance

City place branding, an entrepreneurial urban development scheme, aims to differentiate cities from their national and international competitors based on strengths and competitive advantage. One such strength is quality urban green space which has been shown to make cities more attractive and liveab...

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Bibliographic Details
Published in:Urban forestry & urban greening 2013, Vol.12 (3), p.330-337
Main Authors: Gulsrud, Natalie M., Gooding, Saskia, Konijnendijk van den Bosch, Cecil C.
Format: Article
Language:English
Subjects:
Animal, plant and microbial ecology
Applied ecology
Assets
Biological and medical sciences
cities
City marketing
Communication
Denmark
Forestry
Fundamental and applied biological sciences. Psychology
General aspects
Globalisation
governance
Government and politics
Green cities
Greenbelts
Investments
issues and policy
Landscape
Municipalities
Parks
Partnership
Partnerships
Placing
private sector
professionals
Strength
Surveys
Sustainable development
Urban development
volunteers
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Summary:City place branding, an entrepreneurial urban development scheme, aims to differentiate cities from their national and international competitors based on strengths and competitive advantage. One such strength is quality urban green space which has been shown to make cities more attractive and liveable places, drawing people and investments to urban centres. Applying a place branding approach, this paper presents the results of a survey of Danish municipalities and their place branding in terms of crafting green city, or environmentally sustainable, profiles. Based on survey responses from both municipal green space and communication staff, an overview is presented of the status of ‘green’ municipal place branding, with emphasis on branding through green spaces such as parks. Findings show that green concepts such as environmentally sustainable policies as well as biophysical assets such as green spaces are not in focus in municipal place branding campaigns. Moreover, survey results demonstrate that creative professionals and local citizens are the main focus of those municipalities that are branding. There is great potential to emphasize green spaces in municipal placing branding campaigns building on partnerships with the private sector and citizen volunteers.
ISSN:1618-8667
1610-8167
DOI:10.1016/j.ufug.2013.03.001