Exploring the value relevance of corporate reputation: A fuzzy-set qualitative comparative analysis

• Published in: Journal of business research 2016-04, Vol.69 (4), p.1329-1332
• Main Authors: Wang, David Han-Min, Yu, Tiffany Hui-Kuang, Chiang, Chia-Hsin
• Format: Article
• Language: English
• Subjects: Comparative analysis; Corporate reputation; Fuzzy sets; Fuzzy-set qualitative comparative analysis (fsQCA); Internal public relations; Market value; Ohlson model; Organization theory; Reputations; Studies; Value added; Value relevance
• ISSN: 0148-2963; 1873-7978
• DOI: 10.1016/j.jbusres.2015.10.101

Educators, administrators, and policy makers' interest in the concept of corporate reputation is growing. However, no researcher examines causal recipes for the value relevance of corporate reputation. This study therefore uses fuzzy-set qualitative comparative analysis (fsQCA) to explore the value relevance of corporate reputation for Taiwan listed companies over the period 2010–2013. The results show that corporate reputation adds to market value, even after controlling for earnings performance. These findings inform the affective component of corporate reputation is, at least, as important as the cognitive component. Furthermore, the findings extend previous research by showing that more than one casual combination of corporate reputation measurements is value-relevant. This study provides useful insights into the nature of corporate reputation.