Exposure to Online Alcohol Marketing and Adolescents' Drinking: A Cross-sectional Study in Four European Countries

The Internet is the leading medium among European adolescents in contemporary times; even more time is spent on the Internet than watching television. This study investigates associations between online alcohol marketing exposure and onset of drinking and binge drinking among adolescents in four Eur...

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Bibliographic Details
Published in:Alcohol and alcoholism (Oxford) 2016-09, Vol.51 (5), p.615-621
Main Authors: de Bruijn, Avalon, Engels, Rutger, Anderson, Peter, Bujalski, Michal, Gosselt, Jordy, Schreckenberg, Dirk, Wohtge, Jördis, de Leeuw, Rebecca
Format: Article
Language:English
Subjects:
Adolescent
Advertising as Topic
Cross-Sectional Studies
Female
Germany - epidemiology
Humans
Internet - statistics & numerical data
Italy - epidemiology
Male
Netherlands - epidemiology
Poland - epidemiology
Underage Drinking - statistics & numerical data
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Summary:The Internet is the leading medium among European adolescents in contemporary times; even more time is spent on the Internet than watching television. This study investigates associations between online alcohol marketing exposure and onset of drinking and binge drinking among adolescents in four European countries. A total of 9038 students with a mean age of 14.05 (SD 0.82) participated in a school-based survey in Germany, Italy, the Netherlands and Poland. Logistic regression analyses of cross-sectional cross-country survey data were undertaken. Exposure to online alcohol marketing, televised alcohol advertising and ownership of alcohol-branded items was estimated to be controlled for relevant confounders. Onset of drinking and binge drinking in the past 30 days were included in the study as outcome variables. Adjusted for relevant confounders, higher exposure to (online) alcohol marketing exposure was found to be related to the odds of starting to drink (p 
ISSN:0735-0414
1464-3502
DOI:10.1093/alcalc/agw020