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Stable beliefs affect the need for self-expression on the Internet? When these beliefs are associated with different choices of consumption, such as preference for organic food, there is a relationship with the self-expression? This study aims intended to examine whether stable beliefs as personal v...

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Bibliographic Details
Published in:Revista Metropolitana de Sustentabilidade 2016-01, Vol.6 (1), p.59-59
Main Authors: Dias, Valeria da Veiga, de Menezes, Uiara Goncalves, Allegretti, Gabriela, de Souza, Dercio Bernardes
Format: Article
Language:English
Subjects:
Consumption
Foods
Internet
Motivation
Mouth
Online
Organic foods
Surveys
Online Access:Get full text
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Summary:Stable beliefs affect the need for self-expression on the Internet? When these beliefs are associated with different choices of consumption, such as preference for organic food, there is a relationship with the self-expression? This study aims intended to examine whether stable beliefs as personal values relate to consumer attitudes front to organic food and the motivation for self-expression on the internet. For both held an online survey with 155 respondents. Personal values were measured with the scale Portrait Values Questionnaire Schwartz, the motivation for self-expression was measured with the Consumption-focused self-expression word of mouth, and to consumer attitudes to food front Organic used the scale Hoppe, De Barcellos, Vieira and Matos. Two research assumptions were created to guide the study: the more values associated with the Self-promotion greater the motivation to perform mouth to mouth on the Internet and less positive attitude towards organic food; and the more values associated with transcendence and Openness to change, more positive attitude related to the consumption of organic food.
ISSN:2318-3233