New ways to promote public health: lessons from the international Ice Bucket Challenge

In July and Aug 2014, a particular media phenomenon called 'Ice Bucket Challenge' (IBC) interested millions of people all over the world, with the aim of promoting awareness and gathering funds for amyotrophic lateral sclerosis (ALS). The ALS, also called Lou Gehrig disease, is a neurodege...

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Bibliographic Details
Published in:Public health (London) 2016-11, Vol.140, p.276-277
Main Authors: Gualano, M.R, Bert, F, Gili, R, Andriolo, V, Scaioli, G, Siliquini, R
Format: Article
Language:English
Subjects:
Amyotrophic lateral sclerosis
Campaigns
Infectious Disease
Internal Medicine
Medical diagnosis
Motor neurons
Neurons
Paralysis
Public health
Social networks
Social organization
Spinal cord
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Summary:In July and Aug 2014, a particular media phenomenon called 'Ice Bucket Challenge' (IBC) interested millions of people all over the world, with the aim of promoting awareness and gathering funds for amyotrophic lateral sclerosis (ALS). The ALS, also called Lou Gehrig disease, is a neurodegenerative fatal disorder which involves cerebral and spinal cord motor neurons in people between 40 and 70 years old. It is clinically characterized by a progressive paralysis which leads to respiratory failure and death within 3-5 years from the diagnosis. Here, Gualano et al discuss the possible factors which determined the IBC campaign and evaluate how and if social networks could be used to promote public health campaigns.
ISSN:0033-3506
1476-5616
DOI:10.1016/j.puhe.2016.05.026