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New ways to promote public health: lessons from the international Ice Bucket Challenge
In July and Aug 2014, a particular media phenomenon called 'Ice Bucket Challenge' (IBC) interested millions of people all over the world, with the aim of promoting awareness and gathering funds for amyotrophic lateral sclerosis (ALS). The ALS, also called Lou Gehrig disease, is a neurodege...
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Published in: | Public health (London) 2016-11, Vol.140, p.276-277 |
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creator | Gualano, M.R Bert, F Gili, R Andriolo, V Scaioli, G Siliquini, R |
description | In July and Aug 2014, a particular media phenomenon called 'Ice Bucket Challenge' (IBC) interested millions of people all over the world, with the aim of promoting awareness and gathering funds for amyotrophic lateral sclerosis (ALS). The ALS, also called Lou Gehrig disease, is a neurodegenerative fatal disorder which involves cerebral and spinal cord motor neurons in people between 40 and 70 years old. It is clinically characterized by a progressive paralysis which leads to respiratory failure and death within 3-5 years from the diagnosis. Here, Gualano et al discuss the possible factors which determined the IBC campaign and evaluate how and if social networks could be used to promote public health campaigns. |
doi_str_mv | 10.1016/j.puhe.2016.05.026 |
format | article |
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source | Applied Social Sciences Index & Abstracts (ASSIA); ScienceDirect Freedom Collection |
subjects | Amyotrophic lateral sclerosis Campaigns Infectious Disease Internal Medicine Medical diagnosis Motor neurons Neurons Paralysis Public health Social networks Social organization Spinal cord |
title | New ways to promote public health: lessons from the international Ice Bucket Challenge |
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