Trend Tracking

The Gartner Hype Cycle has become a shorthand in the tech world to describe technologies' path to adoption. It started in the 90s, after a Gartner analyst noticed tech crazes following the same predictable pattern, says Mike Walker, a research director at the firm. Today, the firm uses the metr...

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Bibliographic Details
Published in:Fortune 2016-09, Vol.174 (4), p.18
Main Authors: Kell, John, Marinova, Polina, VanderMey, Anne, Wahba, Phil
Format: Magazinearticle
Language:English
Subjects:
High tech industries
Market research firms
Market strategy
Product life cycle
Online Access:Get full text
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Summary:The Gartner Hype Cycle has become a shorthand in the tech world to describe technologies' path to adoption. It started in the 90s, after a Gartner analyst noticed tech crazes following the same predictable pattern, says Mike Walker, a research director at the firm. Today, the firm uses the metric to track trends in more than 100 tech and innovation fields.
ISSN:0015-8259