Broadcasters' Use of Agricultural Weather Products: A North Carolina Survey

Over one-third of the broadcast stations in North Carolina responding to a survey use agricultural weather information daily. The survey was conducted to assess broadcasters' use of advisory information made available by a new Agricultural Weather Program. Results showed that stations received...

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Bibliographic Details
Published in:Bulletin of the American Meteorological Society 1983-01, Vol.64 (9), p.1026-1028
Main Authors: Johnson, Gregory L., Perry, Katharine B.
Format: Article
Language:English
Subjects:
Agriculture
Agronomy. Soil science and plant productions
Biological and medical sciences
Broadcasting
Broadcasting industry
Crops
Fundamental and applied biological sciences. Psychology
Generalities. Biometrics, experimentation. Remote sensing
Industrial agriculture
Meteorological data
Radio
Television commercials
Weather
Weather forecasting
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Summary:Over one-third of the broadcast stations in North Carolina responding to a survey use agricultural weather information daily. The survey was conducted to assess broadcasters' use of advisory information made available by a new Agricultural Weather Program. Results showed that stations received advisories from a number of different sources, with a considerable percentage of stations not able to receive them by any conventional method. Stations broadcasting agricultural weather information did so throughout the day, with the greatest number of broadcasts over the noon hour.
ISSN:0003-0007
1520-0477
DOI:10.1175/1520-0477(1983)064<1026:buoawp>2.0.co;2