Best practices for online marketing in Twitter: An experimental study

In this paper, we develop a guideline for advertisers to make the best marketing practices by visualizing and studying the evolution of popular Twitter hashtags. We monitor specific quantitative attributes like the numbers of initiators and commentators. This information allows us to identify the pa...

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Bibliographic Details
Main Authors: Gongxun Liu, Amini, M. Hadi, Boroojeni, Kianoosh G., Nejadpak, A., Iyengar, S. S.
Format: Conference Proceeding
Language:English
Subjects:
Best practice
Conferences
Electronics
Evolution
Explosives
Focusing
Guidelines
Information technology
Marketing
Media
Monitors
Sorting
Tagging
Twitter
Visualization
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Summary:In this paper, we develop a guideline for advertisers to make the best marketing practices by visualizing and studying the evolution of popular Twitter hashtags. We monitor specific quantitative attributes like the numbers of initiators and commentators. This information allows us to identify the patterns for best practices. This practices are not noticeable to advertisers who aim to utilize Twitter to do online marketing. The result of the study indicates four patterns for successful hashtags, as well as findings about the use of commercial hashtags. Practical implications of these findings are discussed, as well as suggestions for future research.
ISSN:2154-0373
DOI:10.1109/EIT.2016.7535292