Applying a structural equation model to analyze management systems in the integration of CSR and its influence on the strategy and performance of technology companies

• Published in: Revista de métodos cuantitativos para la economía y la empresa 2016-06, Vol.21, p.77-102
• Main Authors: Bernal Conesa, Juan Andres, Nieves Nieto, Carmen de, Briones Penalver, Antonio Juan
• Format: Article
• Language: Spanish
• Subjects: Business ethics; Corporate responsibility; Management science; R Location of industry; Research & development; Social responsibility; Spain; Technological change
• ISSN: 1886-516X; 1886-516X

La importancia de los sistemas de gestion para la integracion de la RSC en la estrategia de la empresa es un recurso vital que ha sido poco estudiado en las empresas tecnologicas. En este articulo se propone un modelo de ecuaciones estructurales para explicar la in uencia de la RSC y su integracion en el sistema de gestion de la empresa, facilitada por la existencia de sistemas de gestion normalizados previos, y como in uye dicha integracion en la estrategia de la empresa y si esto tiene un re ejo en el performance economico de la empresa tecnologica. El estudio se llevo a cabo en empresas ubicadas en parques cientificos y tecnologicos espanoles. Los resultados del modelo revelan que existe una relacion positiva, directa y estadisticamente significativas entre la integracin de la RSC y la estrategia, por un lado, y la integracion y el performance, por el otro. Asimismo se evidencia unas relaciones indirectas entre los sistemas de gestion normalizados previos a la implantacion de la RSC y el performance y, por tanto, con implicaciones practicas para la gestion de la RSC en empresas tecnologicas.//The importance of management systems for the integration of CSR in the company strategy is a vital resource that has been little studied in technology companies. In this paper a structural equation model is proposed in order to explain the influence of CSR and its integration into the management system of the company. This influence is facilitated by the existence of previous standardized management systems, and how this integration affects the strategy of the company and if this is a reflection on the economic performance of the technology company. The study was conducted in companies located in Spanish Science and Technology Parks. On the one hand, model results show that there is a positive, direct and statistically significant relationship between the integration of CSR and strategy; on the other hand, performance and integration has also this relationship. Likewise, the model shows also some indirect evidence relations between Management System before the implementation of CSR and performance. [web URL: http://www.upo.es/RevMetCuant/pdf/vol21/art117.pdf]