Assessing business value of Big Data Analytics in European firms

In the strategic management field, dynamic capabilities (DC) such as organizational agility are considered to be paramount in the search for competitive advantage. Recent research claims that IT business value research needs a more dynamic perspective. In particular, the Big Data Analytics (BDA) val...

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Bibliographic Details
Published in:Journal of business research 2017-01, Vol.70, p.379-390
Main Authors: Côrte-Real, Nadine, Oliveira, Tiago, Ruivo, Pedro
Format: Article
Language:English
Subjects:
Big Data
Big Data Analytics (BDA)
Competition
Competitive advantage
Data analysis
Dynamic capabilities (DC)
Europe
IT business value
Knowledge Based View (KBV)
Knowledge management
Organizational agility
Organizational behavior
Organizational behaviour
Strategic management
Studies
Value chain
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Summary:In the strategic management field, dynamic capabilities (DC) such as organizational agility are considered to be paramount in the search for competitive advantage. Recent research claims that IT business value research needs a more dynamic perspective. In particular, the Big Data Analytics (BDA) value chain remains unexplored. To assess BDA value, a conceptual model is proposed based on a knowledge-based view and DC theories. To empirically test this model, the study addresses a survey to a wide range of 500 European firms and their IT and business executives. Results show that BDA can provide business value to several stages of the value chain. BDA can create organizational agility through knowledge management and its impact on process and competitive advantage. Also, this paper demonstrates that agility can partially mediate the effect between knowledge assets and performance (process level and competitive advantage). The model explains 77.8% of the variation in competitive advantage. The current paper also presents theoretical and practical implications of this study, and the study's limitations.
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2016.08.011