Minicars for a maxi price

This is conspicuous consumption gone berserk," said Cathy Ballman, an Amherst, Mass., mother of two, last week as she gazed at what just might be the world's most expensive children's toy: a replica of a Ferrari 308 GTS, made in Italy by Agostini Autojunior Co., that sells for $10,000...

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Bibliographic Details
Published in:Newsweek 1984-11, Vol.104 (23), p.122
Main Author: Keerdoja, Eileen
Format: Magazinearticle
Language:English
Subjects:
Automobiles, Model
Innovations
Marketing
Model cars
Toy industry
Online Access:Get full text
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Summary:This is conspicuous consumption gone berserk," said Cathy Ballman, an Amherst, Mass., mother of two, last week as she gazed at what just might be the world's most expensive children's toy: a replica of a Ferrari 308 GTS, made in Italy by Agostini Autojunior Co., that sells for $10,000. The priciest model by far, it is only one of dozens of gas-powered minicars on sale this year at several U.S. toy and department stores.
ISSN:0028-9604
1069-840X