A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm

The aim of this research is to develop and validate a measurement scale for consumer's perceptions of corporate social responsibility (CSRConsPerScale) using the three-dimensional social, environmental and economic conceptual approach as a theoretical basis. Based on the stages of measurement s...

Full description

Saved in:
Bibliographic Details
Published in:Journal of business ethics 2017-01, Vol.140 (2), p.243-262
Main Authors: Alvarado-Herrera, Alejandro, Bigne, Enrique, Aldas-Manzano, Joaquín, Curras-Perez, Rafael
Format: Article
Language:English
Subjects:
Business and Management
Business Ethics
Consumer behavior
Consumer behaviour
Consumers
Economic development
Education
Ethics
Management
Perception
Perceptions
Philosophy
Purchase intention
Quality of Life Research
Services
Social responsibility
Studies
Sustainable development
Tourism
Validity
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The aim of this research is to develop and validate a measurement scale for consumer's perceptions of corporate social responsibility (CSRConsPerScale) using the three-dimensional social, environmental and economic conceptual approach as a theoretical basis. Based on the stages of measurement scale creation and validation suggested by DeVellis (Scale development: theory and applications, 1991) and supported by Churchill Jr.'s (J Mark Res 16(1):64-73, 1979) suggestions, five different empirical studies are developed expressly and applied to consumers of tourist services. This research involves 1147 real tourists from 24 countries in two different cultural and geographical contexts. A three-dimensional 18-item scale is proposed for measuring consumer perceptions of corporate social, environmental and economic responsibilities. This paper presents the complete development of the scale, as well as the implications and limitations of the main findings and the managerial implications.
ISSN:0167-4544
1573-0697
DOI:10.1007/s10551-015-2654-9