"Someone Should Do Something": Replication and an Agenda for Collective Action

This article provides insights into barriers to replication research and presents an agenda identifying "who" should do "what" to robustly advance knowledge in disciplines of advertising and marketing. A Delphi study, showing consensus of opinion among international experts in th...

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Bibliographic Details
Published in:Journal of advertising 2016-01, Vol.45 (1), p.4-12
Main Authors: Kerr, Gayle, Schultz, Don E., Lings, Ian
Format: Article
Language:English
Subjects:
Advertising
Collective action
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Summary:This article provides insights into barriers to replication research and presents an agenda identifying "who" should do "what" to robustly advance knowledge in disciplines of advertising and marketing. A Delphi study, showing consensus of opinion among international experts in the replication process-authors, editors, and reviewers-is presented. The study engages the problem from a triadic perspective and highlights differences in thinking among these stakeholder groups. In presenting an agenda for collective action, the article seeks to stimulate debate regarding the merits of undertaking and publishing replication research in enhancing the credibility of the theoretical foundations of our disciplines.
ISSN:0091-3367
1557-7805
DOI:10.1080/00913367.2015.1077492