How Social Entrepreneurs Facilitate the Adoption of New Industry Practices

This paper explores how social entrepreneurs use rhetoric to facilitate the pervasive adoption of new, socially focused, industry practices. Our conceptualization proposes that the nature of social entrepreneurs’ rhetoric hinges on perceptions of their relationships to the industry members they seek...

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Bibliographic Details
Published in:Journal of management studies 2016-07, Vol.53 (5), p.821-845
Main Authors: Waldron, Theodore L., Fisher, Greg, Pfarrer, Michael
Format: Article
Language:English
Subjects:
Community development
Entrepreneurs
entrepreneurship
Perception
Perceptions
Rhetoric
Social change
social cognition
Social entrepreneurship
Studies
Sustainability
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Summary:This paper explores how social entrepreneurs use rhetoric to facilitate the pervasive adoption of new, socially focused, industry practices. Our conceptualization proposes that the nature of social entrepreneurs’ rhetoric hinges on perceptions of their relationships to the industry members they seek to influence. We develop a framework that explains the effects of two cognitive structures – identity and power – on social entrepreneurs’ perceptions of industry members and, in turn, the social entrepreneurs’ rhetorical strategies for persuading the industry members to adopt new practices. Our framework specifies mechanisms through which social entrepreneurs facilitate systemic social change and, in doing so, informs theory at the intersection of social entrepreneurship, sustainable social change, and rhetoric.
ISSN:0022-2380
1467-6486
DOI:10.1111/joms.12187