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Cigarette graphic health warning labels and information avoidance among individuals from low socioeconomic position in the U.S

Purpose Although graphic health warning labels (GHWs) on cigarette packs have influenced cessation behaviors in other countries, no U.S. studies have explored the impact of avoidance of GHW content among individuals from low socioeconomic position (SEP). The purpose of this study was to determine th...

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Bibliographic Details
Published in:Cancer causes & control 2017-04, Vol.28 (4), p.351-360
Main Authors: McCloud, Rachel Faulkenberry, Okechukwu, Cassandra, Sorensen, Glorian, Viswanath, K.
Format: Article
Language:English
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Summary:Purpose Although graphic health warning labels (GHWs) on cigarette packs have influenced cessation behaviors in other countries, no U.S. studies have explored the impact of avoidance of GHW content among individuals from low socioeconomic position (SEP). The purpose of this study was to determine the predictors of intention to avoid GHWs, and how avoidance impacts cessation intention, in a low SEP sample in the U.S. Methods Data come from low SEP smokers ( n  = 541) involved in a field experiment. The participants responded to questions pre- and post viewing of GHWs assessing SEP, intention to avoid them, emotional reactions, and intention to seek health information or quit smoking. Backwards stepwise logistic regression determined the predictors for intention to avoid GHWs. Simple and adjusted logistic regression analyzed the association between avoidance and its main predictors and outcomes of intentions to seek information or quit smoking. Results Predictors for avoidance included being somewhat addicted to cigarettes (OR 2.3, p  = 0.002), younger than 25 (OR 2.6, p  = 0.008), and having medium (OR 3.4, p  
ISSN:0957-5243
1573-7225
DOI:10.1007/s10552-017-0875-1