Importance of Taste and Other Product Factors to Consumer Interest in Nutraceutical Products: Civilian and Military Comparisons

A conjoint analytic study was conducted with military and civilian consumers to assess the importance of taste and other product characteristics to the intended use of nutraceutical products. Taste was found to be the most important factor for both consumer groups, followed by the benefit to be achi...

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Bibliographic Details
Published in:Journal of food science 2003-05, Vol.68 (4), p.1519-1524
Main Authors: Cardello, A.V, Schutz, H.G
Format: Article
Language:English
Subjects:
Biological and medical sciences
conjoint
Consumer attitudes
consumer preferences
consumers (people)
Food industries
Food science
functional foods
Fundamental and applied biological sciences. Psychology
Human physiology applied to population studies and life conditions. Human ecophysiology
Medical sciences
military personnel
nutraceuticals
Nutrition
Nutritional survey. Food supply and nutritional requirement
Research and development. New food products, dietetic foods and beverages
sensory evaluation
taste
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Summary:A conjoint analytic study was conducted with military and civilian consumers to assess the importance of taste and other product characteristics to the intended use of nutraceutical products. Taste was found to be the most important factor for both consumer groups, followed by the benefit to be achieved, the source of the benefit claim, required dosage, mode of consumption, and product type (natural compared with synthetic). Interest among the military was greatest for products that increased muscle mass, whereas interest among civilians was greatest for products that improved thinking. For both groups, required frequency of consumption greater than 3 times a day had a negative influence on probable use, whereas consumption in a capsule form was viewed most desirable.
ISSN:0022-1147
1750-3841
DOI:10.1111/j.1365-2621.2003.tb09677.x