Next Year, 500 Channels: Can the global village survive TV for every taste?

In the beginning there was broadcasting: three mammoth networks reaching for the widest possible audience with massappeal programming. Then came narrowcasting: a score or so round-the-clock cable channels catering to special tastes. Now, thanks to a technological leap, the number of such specialized...

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Bibliographic Details
Published in:Newsweek 1993-03, Vol.121 (9), p.75
Main Authors: Waters, Harry F, Beachy, Lucille
Format: Magazinearticle
Language:English
Online Access:Get full text
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Summary:In the beginning there was broadcasting: three mammoth networks reaching for the widest possible audience with massappeal programming. Then came narrowcasting: a score or so round-the-clock cable channels catering to special tastes. Now, thanks to a technological leap, the number of such specialized channels is about to soar into the hundreds—each targeted at even tinier slivers of the population.
ISSN:0028-9604
1069-840X