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Psychiatric Penguins: Writing on psychiatry for Penguin Books, c.1950–c.1980
The British mass-market publisher Penguin produced a number of texts on psychiatric topics in the period c.1950–c.1980. Investigation of editorial files relating to a sample of these volumes reveals that they were shaped as much by the commercial imperatives and changing aspirations of the publisher...
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Published in: | History of the human sciences 2015-10, Vol.28 (4), p.76-101 |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: | |
Online Access: | Get full text |
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Summary: | The British mass-market publisher Penguin produced a number of texts on psychiatric topics in the period c.1950–c.1980. Investigation of editorial files relating to a sample of these volumes reveals that they were shaped as much by the commercial imperatives and changing aspirations of the publisher as by developments and debates in psychiatry itself. A number of economic imperatives influenced the publishing process, including the perennial difficulty in finding psychiatrists willing and able to enter the popular book market; the economic pressures exerted on peer-review protocols; and the identification of a niche market in popular psychiatry, latterly of a politically radical flavour. As well as offering a materialist standpoint for the study of popular psychiatric texts, this investigation allows an opportunity to adapt, apply and assess theoretical approaches to mass-market publishing by psychiatrists. |
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ISSN: | 0952-6951 1461-720X |
DOI: | 10.1177/0952695115586121 |