Examining the agricultural producer identity: utilising the collective occupational identity construct to create a typology and profile of rural landholders in Victoria, Australia

Multifunctional rural landscapes are often characterised by contrasting values, land uses and land management practices of rural property owners. It seems these trends are, in part, an expression of rural landholder's identification as farmers. Existing typologies of rural landholders seldom ta...

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Bibliographic Details
Published in:Journal of environmental planning and management 2017-04, Vol.60 (4), p.628-646
Main Authors: Groth, Theresa M., Curtis, Allan, Mendham, Emily, Toman, Eric
Format: Article
Language:English
Subjects:
Agricultural land
Agricultural management
Agriculture
Australia
Cluster analysis
collective identity construct
Effectiveness
Environment management
Farmers
Farming
Farmlands
Farms
Identification
Identity
identity theory
Land
Land management
Landscape
Landscapes
Management
occupation
Occupational
Property
Property values
Rural areas
Rural land use
rural transition
Sustainability
Sustainable agriculture
Typological analysis
Typology
Values
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Summary:Multifunctional rural landscapes are often characterised by contrasting values, land uses and land management practices of rural property owners. It seems these trends are, in part, an expression of rural landholder's identification as farmers. Existing typologies of rural landholders seldom take into account occupational identity. Research discussed in this paper addresses that gap. The objective was to apply the collective occupational identity construct to address the challenges of profiling rural landholders and test its effectiveness at distinguishing between different types of landholders. A 12-item scale was used to explore the extent rural landholders in south-eastern Australia held an agricultural producer identity. Cluster analysis resulted in the creation of four clusters of rural landholders with distinctive characteristics, suggesting the approach can provide researchers with a theoretically sound construct and practitioners with a useful tool as they attempt to better understand and engage rural landholders in sustainable agriculture.
ISSN:0964-0568
1360-0559
DOI:10.1080/09640568.2016.1165189