Prediction of the conditions for the consumption of game by Polish consumers

• Published in: Meat science 2017-09, Vol.131, p.28-33
• Main Authors: Kwiecińska, Katarzyna, Kosicka-Gębska, Małgorzata, Gębski, Jerzy, Gutkowska, Krystyna
• Format: Article
• Language: English
• Subjects: Adult; Animals; Animals, Wild; Commerce; Consumer Behavior; Consumption factors; Female; Food Preferences - psychology; Food Quality; Game; Humans; Logistic regression; Male; Meat; Middle Aged; Poland; Surveys and Questionnaires
• ISSN: 0309-1740; 1873-4138
• DOI: 10.1016/j.meatsci.2017.04.038

Due to the changing needs of consumers and the increased risk of diet-related diseases, today's consumers are forced to seek alternative types of meat. It should, on one hand be tasty, and on the other will improve the health of the consumer. Game is considered to be such a meat. Although Poland is one of the leading producers and exporters of game in Europe, the level of its consumption is very low at about 0.08kg/person/year. Based on quantitative data from 1000 respondents a model predicting the consumption of wild game based on logistic regression has been prepared. It was demonstrated that consumers are likely to increase their consumption of game, provided that it will have a higher quality and greater commercial availability. A higher propensity to change eating habits in respect of game was displayed mainly by men, city dwellers and those who evaluated their own knowledge on nutritional and diet higher than others. •Game, due to its nutritional value and availability in Poland should be considered an alternative to pork and other meats.•The logistic regression model allows to identify important factors which may influence the change of existing eating habits.•Factors determining the habits of Polish consumers are: age, sex, place of residence and material status of the family.