What do the yuppies want?

Of all the merchandising arms reaching out for the consumer dollar this Christmas season, none is more muscular than the catalog industry. According to Maxwell Sroge, a leading catalog consultant, the consumer mail-order business has been growing by 12 to 15 percent annually—twice the rate of conven...

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Bibliographic Details
Published in:Newsweek 1984-12, Vol.104 (25), p.64
Main Author: Walters, Sharon
Format: Magazinearticle
Language:English
Subjects:
Catalogues
Economic aspects
Mail order business
Mail-order industry
Online Access:Get full text
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Summary:Of all the merchandising arms reaching out for the consumer dollar this Christmas season, none is more muscular than the catalog industry. According to Maxwell Sroge, a leading catalog consultant, the consumer mail-order business has been growing by 12 to 15 percent annually—twice the rate of conventional retailing.
ISSN:0028-9604
1069-840X