Factors Influencing Web Customers' Willingness to Engage in Online Shopping with an Internet Retailer

This study is an effort to identify and analyze the factors that could potentially influence web customers' willingness to engage in online shopping with an Internet retailer. Using the primary data collected from a large sample of a web-based consumer survey, researchers developed a structural...

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Bibliographic Details
Published in:Journal of Internet commerce 2016-07, Vol.15 (3), p.292-310
Main Authors: Pavur, Robert, Abdullah, A. B. M., Murad, Md Wahid
Format: Article
Language:English
Subjects:
Customers
Economics
Electronic commerce
Inertia to change
Internet
Internet retailer
Mathematical models
Online shopping
Quality
quality of service
Shopping
Statistical methods
web customers
Websites
willingness
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Summary:This study is an effort to identify and analyze the factors that could potentially influence web customers' willingness to engage in online shopping with an Internet retailer. Using the primary data collected from a large sample of a web-based consumer survey, researchers developed a structural Equation model that embodied those factors that potentially influenced web customers' willingness to engage in online shopping with an Internet retailer. Seven constructs were considered to study the effects of those factors on the web customers' willingness to engage in online shopping with an Internet retailer, including quality of service, inertia to change, economic value, stress reduction, enjoyment in doing business, comfort level with website, and aesthetic appeal. The proposed model is largely supported and validated by several statistical measures and tests.
ISSN:1533-2861
1533-287X
DOI:10.1080/15332861.2016.1223930