Transnationalization of Turkish dramas: Exploring the convergence of local and global market imperatives

Since the mid-2000s, an ever-increasing number of Turkish dramas have been exported to several markets and commanded high prices and ratings. To explain the transnationalization of Turkish dramas, this article explores the political economic imperatives as opposed to the commonly cited cultural prox...

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Bibliographic Details
Published in:Global media and communication 2015-04, Vol.11 (1), p.43-60
Main Author: Yesil, Bilge
Format: Article
Language:English
Subjects:
Culture
Drama
Economics
Exports
Foreign markets
Global marketing
International trade
Market
Markets
Media
Networks
Political economy
Searching
Television
Transnationalism
Turkey
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Summary:Since the mid-2000s, an ever-increasing number of Turkish dramas have been exported to several markets and commanded high prices and ratings. To explain the transnationalization of Turkish dramas, this article explores the political economic imperatives as opposed to the commonly cited cultural proximity thesis. Based on in-depth interviews with television producers, distributors and executives, it analyses the burgeoning of the Turkish production sector, the search for additional revenue streams in foreign markets by Turkish producers, their integration into global networks of television trade, governmental support and the converging local and global dynamics that created favourable export conditions for Turkish dramas.
ISSN:1742-7665
1742-7673
DOI:10.1177/1742766515573274