A Macromarketing View of Sustainable Development in Vietnam

The authors apply methods and perspectives from several disciplines to explore the effects of Vietnam's economic development on various ecosystems, to offer a macromarketing view of sustainable development in Vietnam. An adapted version of the Sustainable Society Index was used to assess Vietna...

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Bibliographic Details
Published in:Environmental management (New York) 2019-04, Vol.63 (4), p.507-519
Main Authors: Shultz, Clifford J., Peterson, Mark
Format: Article
Language:English
Subjects:
Aquatic Pollution
Atmospheric Protection/Air Quality Control/Air Pollution
Earth and Environmental Science
Ecology
Economic conditions
Economic development
Ecosystem
Energy conservation
Energy consumption
Environment
Environmental Management
Forestry Management
Greenhouse effect
Greenhouse gases
Leadership
Nature Conservation
Resource exploitation
River basins
Rivers
Sustainability
Sustainable Development
Vietnam
Waste Water Technology
Water Management
Water Pollution Control
Water resources
Waterways
Well being
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Summary:The authors apply methods and perspectives from several disciplines to explore the effects of Vietnam's economic development on various ecosystems, to offer a macromarketing view of sustainable development in Vietnam. An adapted version of the Sustainable Society Index was used to assess Vietnam's sustainability, how Vietnam's measures compare to other countries, with implications for future sustainable-development. Among several findings, Vietnam earns favorable sustainability ratings in absolute terms for water resources, healthy living, energy use, greenhouse gases, genuine savings, and employment. Ominously, Vietnam and some of its nearby neighbors post poor scores for energy savings and education. Going forward, energy savings, a well-educated population, and a coordinated marketing system will be required to ensure favorable sustainability measures. Drawing on macromarketing explorations of complex and interdependent systems, key factors are considered to redress unsustainable resource exploitation and degradation. Particular attention is given to the complexities and dilemmas inherent to waterways, such as the Mekong River Basin and Delta. The authors argue for multi-win goals, systemic understanding, stakeholder inclusion, and resolutions via cooperation and constructive engagement—including projects, products, services, and institutional leadership for best practices designed and administered to enhance sustainability and citizen/societal well-being.
ISSN:0364-152X
1432-1009
DOI:10.1007/s00267-017-0971-8