The Promise and Pitfalls of Facebook Advertising: a Genetic Counselor’s Perspective

Facebook advertising is a powerful tool for increasing the outreach and recruitment of research participants. We describe our experience as genetic counselors within the context of an internet-based research study, recruiting subjects for a Parkinson disease (PD) biomarker study.

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Bibliographic Details
Published in:Journal of genetic counseling 2018-04, Vol.27 (2), p.326-328
Main Authors: Verbrugge, Jennifer, Rumbaugh, Malia, Cook, Lola, Schulze, Jeanine, Miller, Mandy, Heathers, Laura, Arnedo, Vanessa, Kuhl, Maggie McGuire, Foroud, Tatiana
Format: Article
Language:English
Subjects:
Advertising
Biological markers
Biomedical and Life Sciences
Biomedicine
Clinical Psychology
Ethics
Facebook
Genetic counseling
Gynecology
Health risk assessment
Human Genetics
Movement disorders
Neurodegenerative diseases
Original Research
Parkinson disease
Parkinson's disease
Public Health
Recruitment
Social media
Social media advertising
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Description
Summary:Facebook advertising is a powerful tool for increasing the outreach and recruitment of research participants. We describe our experience as genetic counselors within the context of an internet-based research study, recruiting subjects for a Parkinson disease (PD) biomarker study.
ISSN:1059-7700
1573-3599
DOI:10.1007/s10897-017-0207-3