Forget 'Uber for X,' Try 'X for Women'

In February, Pepsi CEO Indra Nooyi mentioned that she wanted to make snacks that cater to women--less mess, less crunch, less crinkly bags. Cue a frill-blown Internet backlash over "Lady Doritos." But Nooyi wasn't alone in wanting to tweak a successful model to suit a female audience....

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Bibliographic Details
Published in:Fortune 2018-03, Vol.177 (3), p.15
Main Author: Zarya, Valentina
Format: Magazinearticle
Language:English
Subjects:
Competition
Life expectancy
Marketing
Startups
Women
Online Access:Get full text
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Summary:In February, Pepsi CEO Indra Nooyi mentioned that she wanted to make snacks that cater to women--less mess, less crunch, less crinkly bags. Cue a frill-blown Internet backlash over "Lady Doritos." But Nooyi wasn't alone in wanting to tweak a successful model to suit a female audience. The past year has seen a proliferation of women-focused companies. High-end razor service Billie, which has been called the "Dollar Shave Club for women," launched in December and is on the verge of selling out its inventory. Ellevest, a digital investment platform (similarly nicknamed "Wealthfront for women"), promotes strategies that account for women's earnings and life expectancy.
ISSN:0015-8259