AN UPSIDE FOR BUSINESS TRAVELERS

In an interview, Priceline cofounder Jay walker talked about his new venture. According to Walker, business travel was always the great, unfinished piece of the innovation puzzle when it came to rethinking the way people thought about travel. They buy travel at wholesale using private deals. Airline...

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Bibliographic Details
Published in:Fortune 2017-06, Vol.175 (7), p.30
Main Author: Nusca, Andrew
Format: Magazinearticle
Language:English
Subjects:
Business models
Business travel
Travel agencies
Walker, Jay
Online Access:Get full text
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Summary:In an interview, Priceline cofounder Jay walker talked about his new venture. According to Walker, business travel was always the great, unfinished piece of the innovation puzzle when it came to rethinking the way people thought about travel. They buy travel at wholesale using private deals. Airlines and hotels are willing to discount to get the business traveler in part because their system lets them substitute a business traveler in place of a less valuable leisure traveler. When you're the first to try something entirely new, you'll almost never have any competition. So they have no direct competition. They tend to focus on how the customer is going to respond to them. People underestimate the things that consumers will do if you make it in their interest to do it.
ISSN:0015-8259