Training school for boys

The Curtis Publishing Co's 'Saturday Evening Post' was a huge success in the first half of the century, partly because of a merchandising system that recruited young boys and turned them into salesmen. Boys could earn valuable prizes and learn business techniques while selling the Pos...

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Bibliographic Details
Published in:The Saturday evening post (1839) 1996-07, Vol.268 (4), p.54
Main Author: Clark, Earl
Format: Magazinearticle
Language:English
Subjects:
Boys
History
Marketing
Newspaper and periodical wholesalers
Newspaper wholesalers
Periodical publishing
Periodical wholesalers
Salespeople
Online Access:Get full text
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Summary:The Curtis Publishing Co's 'Saturday Evening Post' was a huge success in the first half of the century, partly because of a merchandising system that recruited young boys and turned them into salesmen. Boys could earn valuable prizes and learn business techniques while selling the Post.
ISSN:0048-9239
2169-4923