The Niceties of Nice

The four-letter word, N-I-C-E, is a word whose power is vastly under-rated and whose image desperately needs an extreme brand makeover. It takes courage to be nice. It takes bravery to give kudos to your competitor, especially in the advertising business. It takes creativity to manage a difficult em...

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Bibliographic Details
Published in:Adweek (2003) 2006-10, Vol.47 (36), p.19
Main Author: Linda Kaplan Thaler
Format: Magazinearticle
Language:English
Subjects:
Advertising agencies
Competition
Creativity
Online Access:Get full text
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Summary:The four-letter word, N-I-C-E, is a word whose power is vastly under-rated and whose image desperately needs an extreme brand makeover. It takes courage to be nice. It takes bravery to give kudos to your competitor, especially in the advertising business. It takes creativity to manage a difficult employee with kindness. As every agency can attest, they can spend hours feverishly creating new business pitches, pouring over details and brainstorming campaigns that will "wow" prospective clients. But the fruits of all this effort can be lost in an instant if your team overlooks one important detail -- being nice.
ISSN:1549-9553