Digital choice: MySpace

MySpace relaunched its site a few weeks ago. The site is definitely cleaner and easier to use and navigate. The tabbed box at the top of the page shows idiots how to use it easily. The author was told that part of the mystique of the site was the fact that, unless you knew why it was cool before you...

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Bibliographic Details
Published in:Marketing (London) 2008-07, p.12-12
Main Author: Katz, Dave
Format: Magazinearticle
Language:English
Subjects:
Information services
Information services industry
Services
Social networks
Web site design
Web site reviews
Online Access:Get full text
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Summary:MySpace relaunched its site a few weeks ago. The site is definitely cleaner and easier to use and navigate. The tabbed box at the top of the page shows idiots how to use it easily. The author was told that part of the mystique of the site was the fact that, unless you knew why it was cool before you got there, you'd never be bothered to make the effort to find out; hence, the only people who were heavily involved in using the site were the 'in' crowd.
ISSN:0025-3650