Pepsi seeks healthier brand for Beckham tie-up

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Bibliographic Details
Published in:Marketing (London) 2008-07, p.01-01
Main Author: Bokaie, Jemima
Format: Magazinearticle
Language:English
Subjects:
Beckham, David
Company marketing practices
Contract agreement
Contracts
Marketing
Soft drink industry
Online Access:Get full text
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ISSN:0025-3650