Media Choice: The weather

A commentary discusses the launch of the Weather Channel in Britain. There is a universal "need to know" among all peoples, classes, and ages.

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Bibliographic Details
Published in:Marketing (London) 1996-09, p.9
Main Author: Goffin, David
Format: Magazinearticle
Language:English
Subjects:
Cable TV
Service introduction
Television networks
Online Access:Get full text
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Description
Summary:A commentary discusses the launch of the Weather Channel in Britain. There is a universal "need to know" among all peoples, classes, and ages.
ISSN:0025-3650