Tyler Brûle: 'Rebranding Branding'

Records an interview with the advertising guru Tyler Brûlé. The author lists his achievements, documents his work at Time Warner, and discusses the establishment of Wink advertising agency after he left Wallpaper magazine. He explores brand identity, describes the problems he experienced with the Sw...

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Bibliographic Details
Published in:Graphis 2004-11, Vol.60 (354), p.16-33
Main Author: Crowe, Lauren Goldstein
Format: Article
Language:English
Subjects:
Advertising agencies
Brule, Tyler
Personal profiles
Publishing industry
Online Access:Get full text
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Description
Summary:Records an interview with the advertising guru Tyler Brûlé. The author lists his achievements, documents his work at Time Warner, and discusses the establishment of Wink advertising agency after he left Wallpaper magazine. He explores brand identity, describes the problems he experienced with the Swiss Airlines project, and notes his current media work. He considers the decline of magazine publishing, and concludes with some of Brûlé's hopes for the future.
ISSN:0017-3452