THE POWER of persuasion

Officials of the Ethiopian Red Cross sent the funds that year to help victims of the Mexico City earthquake. As it turns out, there was a very good reason. Despite the enormous needs prevailing in Ethiopia, the African nation sent the money to Mexico because, in 1935, Mexico had sent aid to Ethiopia...

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Bibliographic Details
Published in:Stanford social innovation review 2003-07, Vol.1 (2), p.18
Main Author: Cialdini, Robert B
Format: Magazinearticle
Language:English
Subjects:
Affordable housing
Authority
Donations
Fund raising
Gift giving
Gifts
Girls clubs
Influence
Money
Natural disasters
Nonprofit organizations
Persuasion
Public housing
Reciprocity
Scarcity
Society
Victims
Youth organizations
Online Access:Get full text
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