How Oakley Takes Aim at the Luxury Market

A decade ago, for example, it took the company less than a year to sell 100 special-edition solid-gold watches for $23,000 each.

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Bibliographic Details
Published in:Bloomberg businessweek (Online) 2009-11
Main Author: Damian, Joseph
Format: Magazinearticle
Language:English
Subjects:
Carbon fibers
Clothing industry
Design
Designers
Engineers
Manufacturing
Product development
Product lines
Sunglasses
Online Access:Get full text
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Description
Summary:A decade ago, for example, it took the company less than a year to sell 100 special-edition solid-gold watches for $23,000 each.
ISSN:2162-657X