Evaluating the Whoops Proof S.C. Campaign: A Pair-Matched Group Pretest–Posttest Quasi-experimental Study

Introduction : In South Carolina, 50% of all pregnancies are unintended. Intrauterine devices (IUDs) and the implant are recommended as top-tier contraceptive options for all women and adolescents. The Whoops Proof S.C. campaign was evaluated to determine if women (ages 18 to 29) who do not intend t...

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Bibliographic Details
Published in:Maternal and child health journal 2019-08, Vol.23 (8), p.1036-1047
Main Authors: Sundstrom, Beth, Billings, Deborah, Smith, Ellie, Ferrara, Merissa, Albert, Bill, Suellentrop, Katherine
Format: Article
Language:English
Subjects:
Adolescent
Adult
Analysis of Variance
Birth control
Communication in medicine
Contraceptives
Cross-Sectional Studies
Educational aspects
Evaluation
Experimental design
Female
Gynecology
Health aspects
Health promotion
Humans
Intention
Intrauterine devices
Intrauterine Devices - statistics & numerical data
IUD
Maternal and Child Health
Medicine
Medicine & Public Health
Methods
Patient education
Pediatrics
Population Economics
Pregnancy
Pregnancy, Unplanned - psychology
Public Health
Quasi-experimental methods
Sociology
South Carolina
Statistical analysis
Surveys and Questionnaires
Variance analysis
Women
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Summary:Introduction : In South Carolina, 50% of all pregnancies are unintended. Intrauterine devices (IUDs) and the implant are recommended as top-tier contraceptive options for all women and adolescents. The Whoops Proof S.C. campaign was evaluated to determine if women (ages 18 to 29) who do not intend to become pregnant in the next year report greater awareness of and positive regard for IUDs and the implant after exposure to a multi-channel campaign. Methods : A pair-matched group pretest–posttest quasi-experimental design was utilized. A total of 1,439 women responded to the pretest survey (May–July 2016) and 1,534 responded to the posttest survey (October–November 2016) in four South Carolina counties. Statistical analysis include paired-sample and independent t-tests and one-way ANOVA tests for variance. Results : At posttest, intervention county participants were significantly more likely to recall messaging and to report receiving contraceptive information from Whoops Proof S.C (t(1533)= − 8.466, p 
ISSN:1092-7875
1573-6628
DOI:10.1007/s10995-018-02729-6