Staying Power: Being There Long Enough

Janis notes the number of conducted sales and product training events he conducted around the globe. He often starts presentations by telling the audience about the best product ever made: The coffee cup. For electric guitars, Janis might choose Fender, while one might choose Gibson. For acoustics,...

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Bibliographic Details
Published in:Music trades 2019-02, Vol.167 (1), p.92
Main Author: Janis, Peter
Format: Magazinearticle
Language:English
Subjects:
Musical instruments
Sales management
Training
Online Access:Get full text
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Summary:Janis notes the number of conducted sales and product training events he conducted around the globe. He often starts presentations by telling the audience about the best product ever made: The coffee cup. For electric guitars, Janis might choose Fender, while one might choose Gibson. For acoustics, he might choose Yamaha, one might choose Martin, while for microphones: people would probably settle on Shure and Sennheiser.
ISSN:0027-4488