How To Win At Playing The Long Tail

By around 1986 the computer began to show promise as the recording medium of the future. Once people get used to using their iPhone, they rarely switch to another brand. Today, with the Internet, if you are looking for a purple microphone with a gold pop-screen, you can likely find one. The long tai...

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Bibliographic Details
Published in:Music trades 2019-01, Vol.166 (12), p.70
Main Author: Janis, Peter
Format: Magazinearticle
Language:English
Subjects:
Demand
Microphones
Smartphones
Technology adoption
Online Access:Get full text
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Summary:By around 1986 the computer began to show promise as the recording medium of the future. Once people get used to using their iPhone, they rarely switch to another brand. Today, with the Internet, if you are looking for a purple microphone with a gold pop-screen, you can likely find one. The long tail is a graph that looks at velocity of demand versus selection. The higher the demand, as a rule, the lower the margin. Janis knows that for most resellers, offering a wide selection is difficult and expensive. But unless you can provide a "yes" answer to your customer, they will invariably shop someplace else, and your competitor will do what they can to switch the number on their speed dial.
ISSN:0027-4488