BMW'S BIG LITTLE GAMBIT

Except we don't get the 1 Series. At least not yet, and most likely not as you see it here. BMW originally hinted that North Americans could buy this BMW sport compact, codenamed E87, from the get-go. Then they had a good think. According to 1 Series project leader Gerd Schuster, Americans are...

Full description

Saved in:
Bibliographic Details
Published in:AutoWeek 2004-06, Vol.54 (26), p.21
Main Author: Davis, Matt
Format: Magazinearticle
Language:English
Subjects:
Automobile industry
Market segments
Product introduction
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Except we don't get the 1 Series. At least not yet, and most likely not as you see it here. BMW originally hinted that North Americans could buy this BMW sport compact, codenamed E87, from the get-go. Then they had a good think. According to 1 Series project leader Gerd Schuster, Americans are still not in love with hatchbacks, so we'll likely wait until 2007 for the 2 Series coupe and convertible in order to drive littler Bimmers again.
ISSN:0192-9674